Image Source Organic content marketing can make or break your business. Whether you like it or not, your business can only be as strong as the marketing backing it up. Every email, each page on your website, and all social media posts are content marketing, the largest portion of your marketing campaign is, inevitably, content marketing. Organic content marketing is the way your [...]

https://www.youtube.com/watch?v=JJJ1QbS3FE4There are a plethora of ways to define marketing and a whole host of “buzzwords” that come to mind when you think about brand strategy in marketing. You may immediately think of advertising, sales, pitching, social media, blogs, emails, etc. etc.  At Catalyst Brand Group, we define effective marketing as maintaining and promoting a balance between brand story, brand position, and brand [...]

Image Source As we all adjust to remote work, it is imperative to keep yourself well-prepared and sustained through the Covid-19 Pandemic and its aftereffects. We want to give you these tactics you can take right now and give you a distinct advantage that will not only ride you through this situation but, more importantly, best position you to come out on [...]

Image Source If you are looking for insight on how to pitch your business to investors, then we have some good news for you.   You don’t have to look any further than your life to learn the majority of what you need to know.   Zig Ziglar once said that “Everything is selling.” Which means that we are all pitching. [...]

Image Source When it comes to being a person of influence in your industry, one of our own here at Catalyst Brand Group, Jason Fleagle, has made waves in the marketing and branding industry.   Jason has also worked alongside Kevin Harrington from Shark Tank directly, learning from someone who has, quite literally, written the book on becoming a key person [...]

Image Source Live streaming is a great way to engage with your audience that you may be missing. The numbers and data supporting the importance of live streaming to your audience reveal you should be including live streaming as part of your marketing strategy.   This article will help guide you through ways to increase audience engagement by live streaming and [...]

Image Source Email marketing is essential today for your business, but do you know how to use email marketing services to grow your business? It can be tough without having the right system and information to guide you. The right info makes everything easier when you just put it all into practice! Email marketing is ranked as the most effective marketing service because [...]

Image Source When starting to work out how to choose a CRM for your business the best place to start is, naturally, at the beginning. What Is a CRM?CRM stands for customer relationship management. Simply put, CRM helps manage your customer data by supporting sales management, delivering insights, integrating with social channels, and offering a way to communicate as a team. Depending on your [...]

Image Source Once upon a time it was a simple matter to market your local business. However, marketing has evolved drastically over the years. A business can now potentially serve people all around their state, their nation, even around the world. This also means that other businesses have the same capability to steal potential customers right under your nose. To stay on top of [...]

Image Source If your business has a website, then you are going to need to drive traffic to your website, or generate leads, in order to boost sales. This process is called lead generation. And, whether you recognize it or not, it is a critical component in running your business as successfully as possible. This guide will help you generate leads like the best [...]